
Since face masks could be with us for a while, we’re seeing a growing rise of everything eye makeup related in the beauty world. Will eyeshadow replace lipstick? It’s too hard to predict – but we do know ‘all about the eyes’ is what is trending in 2021.
With all eyes on eyes – here are a few tips and trends we’re seeing at Swan Beauty!
YOUR EYES HAVE THE SPOTLIGHT IN 2021 – LET THEM BE SEEN!

SHADOWS
Eyeshadows are gaining prominence and people are more excited than ever to apply shadows and play up their eyes. Neutral shades aren’t just trending, we’ve seen a purples, greens, blues, and a huge serge in mauves go out the door. It’s not just traditional shadows that people are reaching for – we still have the customers who want to dress their eyes, but effortlessly and QUICK! That’s when we’ve made their 5 minute face complete with a shadow crayon. An eyeshadow crayon is an easy product that you can dress your eye lid with and use as liner along the lower lash line as well.

As always – we always complete each and every Swan Beauty order with a face diagram and step-by-step ‘how to’ written instruction to help you take your look and products to the next level.
COLORED EYELINERS

There are no rules when it comes to eyeliners, but we do know that colored liners are here to stay in 2021! Don’t let the colored liner trend from the 80’s scare you! Just a subtle touch of a vibrant liner will bring out the color of your eyes a little more! Colored liners help to brighten the eyes and the brighter the eyes – the better! One of our favorite ways to achieve a beautiful liner is to smudge a burgundy, an olive, a soft blue, a beautiful damask along the lash line. You can smudge the liner with one of our favorite pencil brushes to soften the liner up a bit. Some days it’s just a colored liner with a mascara kind of day – ditching the shadows and just diffusing out the liner.

HYDRATE + CORRECT
Lock in hydration and color correct your under eye area with an eye cream designed to target your skin’s specific needs. Color correct any darkness, veining, and incorporate a redness reducing treatment(s) that can use daily. Our eyes are on spotlight – give them the love they deserve!

DEFINE YOUR BROW + LASHES
A beautiful, natural, shaped, filled in brow isn’t going anywhere in 2021! Draw attention to your brows with an easy-to-use pencil or a powder. Brows that sets the stage! Let the makeup artists at Swan Beauty determine the best brow color and product specific to your skin coloring and hair coloring.

2021 – the year of the long, curled and lengthened lashes too! Don’t leave those out… if you need to get out the door in no time or only have 5 minutes until your Zoom meeting – simply coat your upper and lower lashes with a few swipes of mascara that will give you sky high, maximum eyelash potential.

Let Swan Beauty’s professional makeup artists and estheticians help you!
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Take the 5 minute quiz so we can get to know a little more about your skins needs and the beauty routine and look you’re after! We’ll come up with a plan to fit your needs, wants and budget! Full sized products, samples for you to ‘try it before you buy it’ and educational materials explaining ‘how-to’ application delivered to your doorstep within just a few days of your order! Keep everything in your box and receive 15% off at checkout!
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