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Swan Beauty Diaries

FIND YOUR BEAUTY

January 11, 2021 / Uncategorized

Your Eyes Have the Spotlight in 2020

Since face masks could be with us for a while, we’re seeing a growing rise of everything eye makeup related in the beauty world. Will eyeshadow replace lipstick?  It’s too hard to predict – but we do know ‘all about the eyes’ is what is trending in 2021.

 With all eyes on eyes – here are a few tips and trends we’re seeing at Swan Beauty!

YOUR EYES HAVE THE SPOTLIGHT IN 2021 – LET THEM BE SEEN! 

SHADOWS  

Eyeshadows are gaining prominence and people are more excited than ever to apply shadows and play up their eyes. Neutral shades aren’t just trending, we’ve seen a purples, greens, blues, and a huge serge in mauves go out the door.  It’s not just traditional shadows that people are reaching for – we still have the customers who want to dress their eyes, but effortlessly and QUICK! That’s when we’ve made their 5 minute face complete with a shadow crayon. An eyeshadow crayon is an easy product that you can dress your eye lid with and use as liner along the lower lash line as well. 

As always – we always complete each and every Swan Beauty order with a face diagram and step-by-step ‘how to’ written instruction to help you take your look and products to the next level. 

COLORED EYELINERS

There are no rules when it comes to eyeliners, but we do know that colored liners are here to stay in 2021!  Don’t let the colored liner trend from the 80’s scare you!  Just a subtle touch of a vibrant liner will bring out the color of your eyes a little more!  Colored liners help to brighten the eyes and the brighter the eyes – the better!  One of our favorite ways to achieve a beautiful liner is to smudge a burgundy, an olive, a soft blue, a beautiful damask along the lash line.  You can smudge the liner with one of our favorite pencil brushes to soften the liner up a bit.  Some days it’s just a colored liner with a mascara kind of day – ditching the shadows and just diffusing out the liner.

HYDRATE + CORRECT

Lock in hydration and color correct your under eye area with an eye cream designed to target your skin’s specific needs.  Color correct any darkness, veining, and incorporate a redness reducing treatment(s) that can use daily.  Our eyes are on spotlight – give them the love they deserve! 

DEFINE YOUR BROW + LASHES 

A beautiful, natural, shaped, filled in brow isn’t going anywhere in 2021!  Draw attention to your brows with an easy-to-use pencil or a powder.  Brows that sets the stage!  Let the makeup artists at Swan Beauty determine the best brow color and product specific to your skin coloring and hair coloring. 

2021 – the year of the long, curled and lengthened lashes too!  Don’t leave those out… if you need to get out the door in no time or only have 5 minutes until your Zoom meeting – simply coat your upper and lower lashes with a few swipes of mascara that will give you sky high, maximum eyelash potential. 

Let Swan Beauty’s professional makeup artists and estheticians help you!

SIGN UP TODAY

Take the 5 minute quiz so we can get to know a little more about your skins needs and the beauty routine and look you’re after!  We’ll come up with a plan to fit your needs, wants and budget!  Full sized products, samples for you to ‘try it before you buy it’ and educational materials explaining ‘how-to’ application delivered to your doorstep within just a few days of your order!  Keep everything in your box and receive 15% off at checkout! 

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S W A N  B E A U T Y
What comes in your Swan Beauty box?? -Full sized What comes in your Swan Beauty box??

-Full sized products hand selected for your needs by our professional Beauty Experts 

-Samples of the full sized products for you to 'try before you buy' and clean tools to apply your samples

-Letter from your Beauty Expert

-Face diagram detailing where to apply each makeup product

-Instructions and our 'why'... this explains why your Beauty Expert hand selected the products specifically for you and how to apply

-Free return label for you to ship back what didn't work for you!
#findyourbeauty #personalizedbeauty
We have a few different options at Swan Beauty! I We have a few different options at Swan Beauty!  If you’re looking for one particular product - select the HELP ME FIND option and our professional beauty experts will take over the product matching.  The HELP ME FIND option will take you through our beauty quiz and from the data collected in your quiz (skin type, undertones, eye color, hair color, etc.) and through the help of our AI and professional experts we are able to match you with the best product designed for your particular style and the look you’re wanting to achieve!

As always our boxes come with a sample that allows you to, ‘try before you buy’. In your box you will receive your full sized products, the sample + clean tools/ sponges for you to try on the sample, directions on how to apply and a face diagram showing you exactly where to apply on your face, free shipping and free return shipping. #personalizedbeauty #curatedbeauty #findyourbeauty

Note- there are 3 products were unable to sample at the moment and those are mascaras, brow mascaras and liquid liner.
@chantecaille HD Perfecting Loose Powder has been @chantecaille HD Perfecting Loose Powder has been another top seller at Swan Beauty. It’s a retractable brush and powder in one so it makes travel and touching up throughout the day easy. It’s a featherweight loose powder with a touch of radiance that lights up the complexion with a warm, candle-lit sheen!  Looks beautiful alone or when worn over foundation!

Select the ‘Help Me Find’ option on our website and we’ll send you the sample along with the full sized product so you can, ‘try before you buy’

Pic @theallisonkuhn
Valentine’s Day gift cards with Swan Beauty ❤️🦢❤️ available for purchase online. You can select for the gift card to be printed, emailed or delivered via mail.  Gift cards start at $25.
@peterthomasrothofficial Redness Reducing Primer i @peterthomasrothofficial Redness Reducing Primer is one of our best sellers at Swan Beauty.  It’s a sheer shade-adjusting treatment primer helps visibly neutralize and correct the look of redness and uneven skin tone. Mild green tint is universal and transforms upon application, cancelling out redness while adjusting to your skin tone.  This primer is so wonderful, because not only does it color correct, but it also prolongs the life of your foundation.  Helps to keep your makeup fresh throughout the day without the dreaded cakey look.  In addition, as most primers do, this product keeps foundations, powders and concealers from settling into fine lines, pores and scars.
“I wanted to let you guys know that I’ve had s “I wanted to let you guys know that I’ve had such amazing success with your boxes! You guys were able to color match a foundation for me PERFECTLY (something I’ve been trying and failing at for literal years), find me a finishing powder that doesn’t make me feel crusty and today I just received the Kevyn Aucoin Neo Bronzer, which already looks so much better than the self-made combo of blush and bronzer I’d been trying to cobble together.

I’m a stay at home mom and have not done a great job taking care of myself since my oldest was born 3 years ago, but finally having makeup that is quick to apply and actually appropriate for my skin tone/type makes me feel like myself again.

THANK YOU" ~ Lauren
#findyourbeauty
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Follow Along @swanbeautyllc

swanbeautyllc

S W A N  B E A U T Y
What comes in your Swan Beauty box?? -Full sized What comes in your Swan Beauty box??

-Full sized products hand selected for your needs by our professional Beauty Experts 

-Samples of the full sized products for you to 'try before you buy' and clean tools to apply your samples

-Letter from your Beauty Expert

-Face diagram detailing where to apply each makeup product

-Instructions and our 'why'... this explains why your Beauty Expert hand selected the products specifically for you and how to apply

-Free return label for you to ship back what didn't work for you!
#findyourbeauty #personalizedbeauty
We have a few different options at Swan Beauty! I We have a few different options at Swan Beauty!  If you’re looking for one particular product - select the HELP ME FIND option and our professional beauty experts will take over the product matching.  The HELP ME FIND option will take you through our beauty quiz and from the data collected in your quiz (skin type, undertones, eye color, hair color, etc.) and through the help of our AI and professional experts we are able to match you with the best product designed for your particular style and the look you’re wanting to achieve!

As always our boxes come with a sample that allows you to, ‘try before you buy’. In your box you will receive your full sized products, the sample + clean tools/ sponges for you to try on the sample, directions on how to apply and a face diagram showing you exactly where to apply on your face, free shipping and free return shipping. #personalizedbeauty #curatedbeauty #findyourbeauty

Note- there are 3 products were unable to sample at the moment and those are mascaras, brow mascaras and liquid liner.
@chantecaille HD Perfecting Loose Powder has been @chantecaille HD Perfecting Loose Powder has been another top seller at Swan Beauty. It’s a retractable brush and powder in one so it makes travel and touching up throughout the day easy. It’s a featherweight loose powder with a touch of radiance that lights up the complexion with a warm, candle-lit sheen!  Looks beautiful alone or when worn over foundation!

Select the ‘Help Me Find’ option on our website and we’ll send you the sample along with the full sized product so you can, ‘try before you buy’

Pic @theallisonkuhn
Valentine’s Day gift cards with Swan Beauty ❤️🦢❤️ available for purchase online. You can select for the gift card to be printed, emailed or delivered via mail.  Gift cards start at $25.
@peterthomasrothofficial Redness Reducing Primer i @peterthomasrothofficial Redness Reducing Primer is one of our best sellers at Swan Beauty.  It’s a sheer shade-adjusting treatment primer helps visibly neutralize and correct the look of redness and uneven skin tone. Mild green tint is universal and transforms upon application, cancelling out redness while adjusting to your skin tone.  This primer is so wonderful, because not only does it color correct, but it also prolongs the life of your foundation.  Helps to keep your makeup fresh throughout the day without the dreaded cakey look.  In addition, as most primers do, this product keeps foundations, powders and concealers from settling into fine lines, pores and scars.
“I wanted to let you guys know that I’ve had s “I wanted to let you guys know that I’ve had such amazing success with your boxes! You guys were able to color match a foundation for me PERFECTLY (something I’ve been trying and failing at for literal years), find me a finishing powder that doesn’t make me feel crusty and today I just received the Kevyn Aucoin Neo Bronzer, which already looks so much better than the self-made combo of blush and bronzer I’d been trying to cobble together.

I’m a stay at home mom and have not done a great job taking care of myself since my oldest was born 3 years ago, but finally having makeup that is quick to apply and actually appropriate for my skin tone/type makes me feel like myself again.

THANK YOU" ~ Lauren
#findyourbeauty
Meet Leigh Humphrey, the President of Swan Beauty. Meet Leigh Humphrey, the President of Swan Beauty.  She co-founded the “big idea” almost two years ago, immediately after realizing the blank space for all things beauty, services, and education.  Leigh began building Swan Beauty with her business partner Lindsey Regan Thorne and together along with a talented team of experts, brand partners, technology team and a warehouse crew they launched Swan Beauty in November of 2020!

For those of you who might be new around here, we’ll take a moment to introduce you to Swan Beauty and a fun interview with our leader on the blog: https://diaries.swanbeauty.com

Photo by @theallisonkuhn
One of our brands that we are so proud to carry - One of our brands that we are so proud to carry - @saintjanebeauty ✨

Saint Jane is a luxurious, 100% clean beauty collection with a mission of healing the skin. They infuse every formula with carefully-curated, sustainably-sourced botanicals and high concentrations of actives.

Everything about this skincare and makeup line is created beautifully, delivers amazing results, and the packaging is to die for! #cleanbeauty #skincare #saintjane #saintjanebeauty
Let Swan Beauty help you fill the gaps in your bea Let Swan Beauty help you fill the gaps in your beauty routine!  Each collection of products that are delivered to your doorsteps are completely customized to meet your needs, desired look, and budget!
Always love 🖤🦢 #MLK Always love 🖤🦢 #MLK
Morning masking routine compliments of @peterthoma Morning masking routine compliments of @peterthomasrothofficial ✨ because everyday deserves a little glow and detox!  One of our favorite brands at Swan Beauty! ✨🦢✨
We talk often about how skin prep is the key ingre We talk often about how skin prep is the key ingredient to creating a beautiful canvas!  As a professional makeup artist the one product I go through more than anything are primers - even in my own personal kit.  I also feel that it can be one of the most underutilized product on the market.  A primer is so important in helping to achieve that flawless skin finish.  It will keep not only keep your makeup in place, prolong the life of your foundations, but more than anything it helps makeup from settling into your fine lines, creases and pores.  Primers help to control oil, they’ll add a glow and they’re just an all over game changer when it comes to your beauty routine!  Trust me!  ps... one of our favorite face, eye and lip primers created by the one and only @heir.atelier
Today’s the last day to enter our giveaway - we’re giving away 5 Make Me Over beauty boxes tailored to your needs! 5 lucky winners! Head to @lindseyreganthorne account - find this image and enter there - you must enter at @lindseyreganthorne’s page!  Winners will be announced tomorrow! Xx
New Year ✨🦢✨ New Glow! Let Swan Beauty hel New Year ✨🦢✨ New Glow!  Let Swan Beauty help you find the key products that you’re missing in your beauty routine! #findyourbeauty #personalizedbeauty
One of the beautiful things we offer is complete c One of the beautiful things we offer is complete customization to each and every individual because we all know - what works for your friend, might not work for you!  We’re all different!  We just sourced this stunning blush to a customer who has extremely dry skin and her biggest concern was how her “powder products” (blushes, bronzers, setting powders) makes her skin look dull, old (she used those words) and just cakey.

Our Beauty Expert came up with a plan that incorporated lots of hydrating makeup products, full of beautiful pigment, yet easy to apply... that customer came back and said this was the first time she’s ever liked how her makeup looked on her skin!  She was given the full sized product, along with a sample so she could, ‘try before you buy’. In addition, she received a face diagrams showing how and where to apply and written instructions on why these products should work for her and again, how to use. 

Our hearts are full!  #customizedbeauty #personalizedbeautu #findyourbeauty
Swan Diaries.... our blog is now live! It’s our Swan Diaries.... our blog is now live!  It’s our little slice beauty on the web, where we share our best beauty secrets, life hacks, achievable beauty routines for beginners, teens, women on the go... the list goes on!  We just launched it today, but excited to spill more of our beauty secrets in future posts!  Check it out at https://diaries.swanbeauty.com
Didn’t get what your wanted for Christmas?! 😍 Didn’t get what your wanted for Christmas?! 😍✨ We can help you with that 🦢 #curatedbeauty #personalizedbeauty
A very special thank you to all of you who have be A very special thank you to all of you who have believed in our small business! ✨ You have made our launch so magical and we are beyond thankful!  Wishing you all a very Happy Holiday season and a Merry Christmas!  All our love ✨ Your Swan Team + Leigh & Lindsey (photo by @demimabry)
The Kevyn Aucoin Neo-Bronzer has quickly become a The Kevyn Aucoin Neo-Bronzer has quickly become a favorite of ours. It’s a cheek “palette” that will leave your cheeks with the most gradient shades of a soft bronzer, blush and a little fleck of a highlighter - all in one!  Three products in one palette!  Swipe to see a video of it.  We have this beautiful cheek color in three color ways for light, medium and deep coloring.  To purchase - go to our website and select the Help Me Find option - in the box type in Neo-Bronzer... we’ll then find the Neo-Bronzer that will work best with your coloring. When it’s delivered to your doorstep you’ll receive the full size product along with a sample of it so you can ‘try it before you buy it’.
Our counters look a little more pretty with a touc Our counters look a little more pretty with a touch of Tata Harper... one of our brands that we are so proud to carry!  Our ✨GLOW✨ hero!
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